Focusing on Non-Profit Marketing Strategies and Trends

Until We Meet Again

Filed under: Uncategorized — admin @ 8:12 am May 28, 2010

 

Until we see each other again

My cousin Bill Jones passed away this morning. I will miss him dearly. For many years he helped me take care of my parents. When he wasn’t doing this he was taking care of others who were ill. He was Chief of Anesthesiology for St. Elizabeth Hospital in Youngstown, Ohio.  When your an only child you have friends and cousins to replace your brothers and sisters. I was lucky I got both in one.

When we were younger we had little in common but as we grew older our friendship grew and matured. In tragedy we learned we could lean on each other for support and unconditional love. A gift that provided us both  comfort in even the most challenging times of including a death of a child and parent.  I will miss our times talking in the garage shooting the bull and having a few beers. He always reminded me we can always be more and in many ways I have become more because of Bill’s prodding and our competitive spirits.

In treating my mother’s mental illness he reminded me it was often time physical as well as mental treatment that might make her healthy. He always made sure both my parents got the best treatment he could find.

When he was in hospice we would get together and talk about our lives together and what the future held for both of us. We would laugh until we cried. We said the things we wanted to while we were both able to appreciate them. Its why hospice works so well if you let it.  I asked him to pass on a message to our loved ones who had already passed on before him.  He would always chuckle and smile no matter how much the pain. Humor is something that always kept us together even in the worst of times and the best. 

Last night I said goodbye to my Bill. I learned many rituals from my time in hospice community and they bring me comfort in dealing with the death of loved ones. They provide me the inner peace in knowing there is something beyond me that will provide them peace forever.  I share with you my favorite writing on the nature of god.  I share it with you as I did last night as I prayed for God’s gift of taking my cousin home last night.

If I speak in the tongues of men and of angels, but have not love, I am only a resounding gong or a clanging cymbal. If I have the gift of prophecy and can fathom all mysteries and all knowledge, and if I have a faith that can move mountains, but have not love, I am nothing. If I give all I possess to the poor and surrender my body to the flames, but have not love, I gain nothing.

Love is patient, love is kind. It does not envy, it does not boast, it is not proud. It is not rude, it is not self-seeking, it is not easily angered, it keeps no record of wrongs. Love does not delight in evil but rejoices with the truth. It always protects, always trusts, always hopes, always perseveres.

Choosing Compassion and Understanding

Filed under: Uncategorized — admin @ 9:02 am May 23, 2010

An optimist is a person who sees a green light everywhere, while a pessimist sees only the red stoplight… the truly wise person is colorblind. 
Albert Schweitzer

Polar Bears at Polar Frontier Grand Opening at Columbus Zoo

Filed under: Uncategorized — admin @ 3:51 pm May 6, 2010

Polar Bears at Polar Frontier's Grand Opening

Here are one of the new Polar Bears at the Polar Frontier ’s Grand Opening at the Columbus Zoo today waiting to jump into the pool. These animals are incredibly agile and can swim for hours at a time.

Polar Bear Aurora Enjoys Swim at Polar Frontier

Filed under: Uncategorized — admin @ 3:32 pm

Polar Bears Swims at Polar Frontier at Columbus ZooI work closely with several clients who see their role as making a difference in the world. I’d like to single out Nationwide Insurance and Battelle Institute for helping to bringing this incredible program to the Columbus Zoo. Thank You

Polar Bears Dive at Columbus Zoo Thrill Fans

Filed under: Uncategorized — admin @ 3:20 pm

The Polar Frontier at the Columbus Zoo opened today. Jack Hanna had many people to thank today for the opening of the Polar Frontier and he didn’t miss one.  His speech couldn’t prepare you for the experience. I will let the photos tell the story.  Here are the two polar in their new digs. It was incredible.  Here Polar Bears Aurora and Anana swimming together in their  new home.

Polar Bears Aurora and Anana at Columbus Zoo

Beco Very Excited about Polar Frontier Opening May 6

Filed under: Uncategorized — admin @ 11:38 am May 4, 2010

Looking for a way to grab your markets’ attention? Share information with them in a way that’s differant than expected. In this case, I’m sharing through my pal Beco, the baby elephant. He’s recently had several reasons to celebrate including his birthday, big brother Bodhi’s birthday, and now his two friends from the Artic, two great polar bears.  The bears, Aurora and Anana, will get a chance to meet the many great friends Beco has made in the last year.

The Polar Frontier at the Columbus Zoo is opening on Thursday, May 6 at 10:00 am. This new area features the twin polar bears, artic foxes, and your favorite Alaskan brown bears, Brutus and Buckeye. Make sure you bring your camera and your children, not necessarily in that order, to share an incredible experience at the Polar Frontier.

Now back to to the point of this blog. There are many ways create excitement and relationship with your best clients and partners. You also want to get regular, consistent traffic.  One of the most underutilized ways of creating excitement and traffic is by providing information that they want in an easy to access and read format. Those of you that regularly follow my blogs know that I provide a lot of information, about what’s happening at the zoo, and relationships I see between animals and the business world. For all of you out there on my list, I will be providing coverage of this event on a regular basis, so stop back here often to see the updates.  For other ways of generating excitement, and building relationships and consistent traffic, I offer business oriented marketing tips on a new Facebook fanpage called Sales Safari.  This Facebook fanpage helps you market your professional services to your best clients. Check it out and let me know what you think. You can track my progress at http://www.facebook.com/salessafari

Baby Beco Excited About Polar Frontier Opening